Gifts have not lost their popularity in our modern times, when it seems that a lonely life, a busy family lifestyle and the cost of living are gaining momentum. However, one often wonders how to find the right gift, saving time and cutting costs.
There was a time when giving out gift cards seemed like the perfect solution. While many people like to bring random gift cards to their favorite store or restaurant, others regret that these cards are impersonal, commercial and have no expectations.
A sales and online marketing commercial marketing network sees growing demand for gift cards among Internet users. In this regard, Fimark.net notes a significant increase in sales of prepaid and issued gift cards in stores over the next 3 years.
Where gift cards issued by the store had little impact, prepaid debit gift cards seem to compensate. Its many applications include gifts between companies, gifts for teens and students without a bank account. In addition, prepaid gift cards are used to promote products and marketing campaigns, such as surveys. Others offer a card for shopping and for mystery shoppers. Parents use vanilla visa gift card balance as a way to teach budget balance and frugality. This has proven to be a useful tool for corporate and internal reward systems.
Prepaid gift cards are actually stored valuable cards. The concept appeared on the market in the late 1990s and is gaining momentum. Saved value cards were used as a means of payment to employees in the form of payment cards. Over time, stored value processors have used their stored value platform to develop other commercial applications, such as corporate incentive cards, employee cards, etc. The main suppliers of prepaid gift cards are traditional credit card processors that decide to use their existing customer base through banking industry.
Regulatory issues in the US have not stopped the rapid growth in demand for this product. Branded gift cards Visa, MasterCard or Discover Card are widely distributed in most stores in the United States, including on the Internet. Like a credit or bank debit card, the flexibility and individual character of a Visa or MasterCard gift card make it a widely used shopping tool wherever major credit cards are accepted.